2019年4月26日，我們將迎來第19個世界知識產(chǎn)權(quán)日。今年世界知識產(chǎn)權(quán)日的主題是“奮力奪金：知識產(chǎn)權(quán)和體育”。讓我們一起走進體育世界，探索創(chuàng)新創(chuàng)造，激勵并保護創(chuàng)新創(chuàng)造的知識產(chǎn)權(quán)助力全球體育發(fā)展和體育享受。

　　體育中蘊含的普世價值——卓越、尊重和公平競爭——吸引著來自全球的觀眾。如今，由于廣播和通信技術(shù)的進步，任何人，無論身處何方，足不出戶就能全天候欣賞體育賽事，追蹤最喜愛的運動員和運動隊的表現(xiàn)。

　　體育已經(jīng)成為一個價值數(shù)十億美元的全球產(chǎn)業(yè)——帶動從體育場館到廣播網(wǎng)絡(luò)等設(shè)施方面的投入，在全球雇傭數(shù)百萬相關(guān)從業(yè)人員，并為更多人帶來快樂。

　　以知識產(chǎn)權(quán)為基礎(chǔ)的商業(yè)關(guān)系有助于確保體育的經(jīng)濟價值。這樣可以推動體育組織資助我們所享受的各項賽事，并且提供促進基層體育發(fā)展的方法，從而刺激體育產(chǎn)業(yè)增長。

　　我們審視體育企業(yè)如何利用專利和外觀設(shè)計來推動體育方面的新技術(shù)、新材料、新訓(xùn)練方式和新設(shè)備的發(fā)展，以幫助提高體育成績，吸引全球體育愛好者。

　　我們審視體育明星如何能夠通過與品牌贊助商合作并利用運動員自身品牌進行創(chuàng)收。

　　我們探索廣播權(quán)如何為體育和電視及其他媒體之間的關(guān)系奠定基礎(chǔ)，這樣的媒體使體育迷比以往更容易接觸到體育賽事。

　　我們仔細研究機器人技術(shù)和人工智能方面顛覆性的技術(shù)進步，這些技術(shù)正在推動所有體育領(lǐng)域發(fā)生變革。

　　今年的活動是一個契機，讓我們?yōu)轶w育英雄喝彩，也為全世界的幕后英雄喝彩，為了提高體育成績及其全球吸引力，他們在不斷創(chuàng)新。

　　和我們一同慶祝體育的號召力、感染力、創(chuàng)造力和凝聚力吧，它使我們攜手共進，突破人類成就的極限。

　　請告訴我們您心目中的體育英雄和您最喜愛的體育創(chuàng)新，分享您對體育未來的見解。

　　附英文版

Every April 26, we celebrate World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity.

Faster, stronger, higher! The drive to test our abilities, the thrill of competition, and the awe we experience in watching ordinary people achieving extraordinary feats, have fueled our fascination with sports for thousands of years.

This year’s World Intellectual Property Day campaign – Going for Gold – takes a closer look inside the world of sports. It explores how innovation, creativity and the IP rights that encourage and protect them support the development of sport and its enjoyment around the world.

The universal values sports encompass – excellence, respect and fair play – power their global appeal. Today, thanks to advances in broadcasting and communications technologies, anyone, anywhere, can follow sporting action around the clock, tracking the performances of their favorite athletes and teams without leaving home.

Sports have become a multi-billion dollar global industry – one that generates investment in facilities (from sports stadia to broadcasting networks), employs millions of people around the world, and entertains many more.

Business relationships built on IP rights help to secure the economic value of sports. This, in turn, stimulates growth of the industry by enabling sporting organizations to finance the events we savor, and by providing the means to promote sports development at the grassroots.

We look at how sports businesses use patents and designs to foster the development of new sports technologies, materials, training, and equipment to help improve athletic performance and engage fans worldwide.

We find out how trademarks and branding maximize commercial revenue from sponsorship, merchandising and licensing agreements. These revenues offset the cost of organizing world class events, such as the Olympic Games and World Cup series, and ensure that the value and integrity of these spectacular events are safeguarded.

We look at how sports personalities are able to generate earnings from sponsorship deals with brand owners and by leveraging their own brands as athletes.

We explore how broadcasting rights underpin the relationship between sport and television and other media that bring fans ever closer to sporting action.

We zoom in on some of the game-changing technological advances in robotics and artificial intelligence that are driving change in all sports fields.

This year’s campaign is an opportunity to celebrate our sporting heroes, and all the people around the world who are innovating behind the scenes to boost sports’ performance and its global appeal.

Join us in celebrating the power of sports to engage and inspire, to innovate and unite us all in pushing the boundaries of human achievement.

Tell us about your sporting heroes and your favorite sports innovation, and share your views on the future of sports.

回顧過往，在每年的世界知識產(chǎn)權(quán)日，世界各地的人們都會共同思考知識產(chǎn)權(quán)怎樣為音樂和藝術(shù)的繁榮作出貢獻，怎樣驅(qū)動技術(shù)創(chuàng)新，幫助改變我們的世界。WIPO每年為世界知識產(chǎn)權(quán)日確定一個活動主題，成員國圍繞該主題舉辦各種宣傳活動，突出知識產(chǎn)權(quán)在各國經(jīng)濟、文化和社會發(fā)展中的作用和貢獻。近年來的主題如下圖所示，如果希望了解歷年更多主題，請詳見WIPO官網(wǎng)。

“奮力奪金：知識產(chǎn)權(quán)和體育”

“變革的動力：女性參與創(chuàng)新創(chuàng)造”

“創(chuàng)新改變生活”

“數(shù)字創(chuàng)意 重塑文化”

“因樂而動，為樂維權(quán)”

“電影-全球摯愛”